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A few months ago it told a successful commercial station to stop broadcasting a popular talent contest called Super Girl.At the recent Central Committee meeting, China's senior leaders appeared to indicate they wanted to keep an even closer eye on broadcasters.This latest move will have an effect on the money made by these companies though."The government could really take our lives if it bans all commercial breaks during the most-watched TV series," one unidentified executive with a mainland TV station is reported to have said.A spokeswoman for Hunan Satellite TV said this new regulation came after most advertising deals for next year had already been signed.Source
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Reaction in ChinaThe ban has sparked hundreds of thousands of comments on China's microblogging sites. Many netizens are keen to see the back of adverts, which are seen as increasingly intrusive. Several joke that dramas are being fitted into adverts, rather than the other way around."Have a safe journey, I won't see you out. And I won't see you again," one Shenzhen resident wrote.But others wonder whether the ban can really work. One Shanghai resident said she expected ads to return by stealth, perhaps by being written directly into scripts.And a prominent blogger with one million followers joked that TV executives would get around the ban by airing several five-minute episodes in a row, so that adverts could legally run in between them.
Thinking back quite possibly 20 years, on one of the reporting networks such as Nova, I can recall a theorists vision of future issues and possibilities due to our overwhelming means of controlling ourselves through the control of others. In fact if you've seen the movie " The Truman Show " , we get a comical glimpse of advertising embedded within the program itself. Built into the movie.
It's obvious to the attentive eye this is been a reality for some time. But with this move within China , they very well may see an exodus to the " hollywood of China ". But what will come of the stations that were supported by advertising ? We can speculate the consumer will inevitably be paying for the advertisements , Vs. product manufacturers paying the networks. How ?
Since adverts will no longer be allowed during program , the writer of the program will be paid to insert script into the " show " . Therefor costing more to produce and bring to view. Therefore costing networks more to carry the program. Therefore costing the people more in fee's to cable it to the boob tube. Great scam on the advertisers part. They will no longer be forced to pay networks for expensive time. It's a one time deal with the script writer , which could bring in countless more customers every time the " show " airs. Could be an interesting discussion.
geezus
A to the delimma do what we do in america, raise the cost of other adverts in accordance so the profit is still the same. Make the consumer in the end pay for it. 
