Of the 3 there, the Toshiba is the best. Stay away from the insignia. The shap is also very good, the picture wont have as good of colors as the toshiba and wont be as sharp with fast moving images. The toshiba regza is there top of the line right now, and there processor they use is one of the best, for being built into the TV.

Its basically up to you, if you want the extra 4in, both are really good.

If it was my choice I would go with the toshiba. Have you looked at samsung?

Would this samsung be as good or better than that toshiba?

samsung 46" 1080p

http://www.circuitcity.com/ccd/productDetail.do?oid=175544&c=1

I may just go with the toshiba from best buy I have a 12% off coupon i can use towards it. Thanks for the advise. Going to pick it up today can wait to get it hooked up 

 My gf just bought herself a new t.v. Got the 37 inch vizo that is just sweet. Got it at wall mart. For whatever its worth. I would get the extended warranty. Its only 50 bucks and that covers just about everything for the next 2 years. That kicks in when the normal warranty is done. Think all together the warranty is about 4 years. Covers everything.

 Oh sales lady also told us make a few copies of the receipt. The one you just get from the register will fade in time, but the copies will last forever. If your like the rest of us poor people, this is a one time buy. Get the extended warranty so you won't have to worry about replaceing it. Just a thought. Enjoy your t.v.

 Oh we went with the lcd as well. Plasmas are nice, just hear to many bad things about them.

I would also recommend getting the extended protection plan with any LCD or plasma set.

I didn't and it cost me almost $500.00 for a power supply board for my Akai plasma set just 3 months after the warranty expired on it.

Would have been close to $800.00 if I hadn't installed it myself.

My next set will be an LCD.

Plasmas are power hogs and generate massive amounts of heat.

My Akai plasma set has no cooling fans.
That's why the SMPS board failed.

When it is on you can hold your hand 18 inches away from the screen and still feel the heat from it.

It uses almost 600 watts of power when on.

Some LCD models of the same size use less than 250 watts.

BTW my next set will not be an Akai model.

The failed board in mine had 5 headers on it for fans, all unused.

It's been 2 years since I replaced the board and it is still working but it wouldn't surprise me at any time to turn it on and see nothing but the blinking error code on the red LED on it.

Note for those who like the brand Samsung: This Akai I have was made by Samsung; the only thing Akai on it is the brand name.

I agree about Samsung branded quality.

I have never had a problem with any Samsung product I own.

The Samsung branded plasma set that is almost  identical to my Akai  HAS 3 cooling fans in it.

The Akai brand SMPS board I got from an Akai service center was $545.00 but they generously gave me a 10% discount on it.

I later discovered that the exact same board with the Samsung name on it was only $340.00 and the old board had a core value of $50.00.

Live and learn...