Report Bush to lift executive ban on offshore drilling...story from a week ago...did it in General Discussion Posted July 21, 2008 i don't think hydrogen is literally a gimmick, but i don't think it will ever become a standard in cars of even have a substantial part of the car market. The hydrogen concept cars cost in the millions, electric cars. Check the link below. The Telsa Roadster is in production and is $100k. Or hell, a toyota prius starts at $21 although it sells on car lots for about $30k because of the demand for them. I don't see why we should go through the trouble of refining the hydrogen car when electric car is such a good choice. The only people i see the hydrogen car helping is the oil companies.