ROM-DOS Posted November 15, 2005 CID Share Posted November 15, 2005 Google gives away analytic tools http://today.reuters.com/news/newsArticle.aspx?type=technologyNews&storyID=2005-11-14T180017Z_01_RID430837_RTRUKOC_0_US-MEDIA-GOOGLE-ANALYTICS.xml&archived=False SAN FRANCISCO (Reuters) - Google Inc. plans to give away a set of analytic tools allowing Web developers, administrators and advertisers to fine-tune their sites including advertising, the Web search leader said on Sunday. Google, which derived virtually all of its $1.58 billion in revenue from advertising sales during the last quarter, is betting that by giving away sophisticated Web measurement tools it can also drive increased use of its search marketing services. Google Analytics (http://www.google.com/analytics/) are already used by many top Web sites, including dozens of Fortune 500 companies. By making the service free, Google is seeking to draw a wider range of users to Web analytics, including individuals looking to more actively promote their topical Web logs, or blogs. Quote Link to comment Share on other sites More sharing options...
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