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Google gives away analytic tools


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Google gives away analytic tools


SAN FRANCISCO (Reuters) - Google Inc. plans to give away a set of analytic tools allowing Web developers, administrators and advertisers to fine-tune their sites including advertising, the Web search leader said on Sunday.

Google, which derived virtually all of its $1.58 billion in revenue from advertising sales during the last quarter:shock: is betting that by giving away sophisticated Web measurement tools it can also drive increased use of its search marketing services.

Google Analytics (http://www.google.com/analytics/) are already used by many top Web sites, including dozens of Fortune 500 companies. By making the service free, Google is seeking to draw a wider range of users to Web analytics, including individuals looking to more actively promote their topical Web logs, or blogs.

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