Personally the ads here don't bother me. The most irritating ads are the door-way type and those with audio. Generally if I land on a door-way ad, I click back and try the next link, which votes as a "bounce hit" to Google for the site that served the ad. The audio ones tend to catch me out at work when I forget to mute the speakers. I don't use an ad-blocker.
I try to spread the word when I can. Pity I didn't run into this site years ago, as I've completely abandoned Ookla's site since. I also think this site is more closely watched by many ISPs than Ookla's site. Whenever my main ISP seems to run into bandwidth issues, a 24-hour Auto Test tends to resolve it, probably because they see the low test result scores don't look pretty in the recent test log. Even after I posted a Thread on the 3 Mobile network here throttling certain traffic, that throttling seems to have disappeared a few days later and I'm fairly sure it was going on for months. Of course this is probably all coincidental...