I just cannot see paying just as much or more, for a lighter duty 1/2 ton Jap truck. And sending more of my money overseas. Even though they are assembled in the US, a larger portion goes over seas. And the gas mileage is not any better either. And my wife, a Chevy family member. Has to agree that Ford seats are unbeatable for comfort, the way they hug your butt.
And at least Ford is built by a relative of the originator. It is still in the family.
Only thing I can say about Dodge, is that it is now a cheap way to own a Mercedes PU. Lol