Apple Updates MacBook with Latest Processors, Longer Battery Life & New Rose Gold Finish
CUPERTINO, California ― April 19, 2016 ― Apple® today updated MacBook® with the latest Intel processors, improved graphics performance, fasterflash storage and an additional hour of battery life, making the thinnest and lightest Mac® better than ever. Featuring an all-metal unibody enclosure,MacBook is now available in four aluminum finishes — gold, silver, space gray, and for the first time on a Mac, a gorgeous rose gold. With a stunning12-inch Retina® display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just2 pounds and 13.1 mm thin, MacBook is the future of the notebook.
“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s seniorvice president of Worldwide Marketing. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flashstorage, longer battery life and a beautiful rose gold finish.”
The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makeseveryday tasks feel snappier — from launching apps to opening files.* And now with up to 10 hours of wireless web browsing and up to 11 hours ofiTunes® movie playback, MacBook is the perfect notebook for all day, on-the-go computing.**
MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-thirdthe size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories hascontinued to grow, giving users added flexibility and capability.
With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equippedwith the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks likestreaming content from your MacBook to your Apple TV® using AirPlay®, exchanging files quickly using AirDrop® or using wireless headphones.
Apple also today made 8GB of memory standard across all configurations of the 13-inch MacBook Air®.
Every new Mac comes with OS X® El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitanbuilds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight®search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email —faster and more responsive.
iMovie®, GarageBand® and the suite of iWork® apps come free with every new Mac. iMovie lets you easily create beautiful movies and you can useGarageBand to make music, or learn to play piano and guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit andshare stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® oriPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.
Pricing & Availability
MacBook is available throughApple.comstarting today, and in Apple’s retail stores and select Apple Authorized Resellers starting tomorrow.MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storagefor $1,299 (US), and with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flashstorage for $1,599 (US). Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz.Additional technical specifications and accessories are available online atwww.apple.com/macbook.
*Testing conducted by Apple in April 2016 using preproduction MacBook configurations. For more information visitwww.apple.com/macbook.
**The Wireless Web protocol testing was conducted by Apple in April 2016 using preproduction MacBook configurations. Battery life and chargecycles vary by use and settings. For more information visitwww.apple.com/macbook.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone,iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across allApple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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}Thought you two especially, might be interested to read this, if not already, as I recall a recent discussion on it, I think