I dont much care either but sense I will have a PS3 I hope for Blu Ray to win so I dont need a new player. You are right, it will happen EVENTUALLY. I use caps there to stress the point I dont think it will be anytime soon. Two reasons, one (this is a repeat) Americans like tangible things. Second reason, anytime there is a HUGE shift in technology the "experts" always get it wrong time table wise. HDTV was suppose to boom shortly after 2000 and I still cant get but a few crappy channels. The best you can do is get Dish Network if you want some channels. I just dont see it happening SOON. When you see a place like Japan get something like this going, then it is probably coming, but if they dont have it, with the network they have in place, I dont think we will.